引進專為銀髮族設計之手機至歐洲市場 / The following thesis describes a business plan for the implementation of a
new low cost mobile phone first in France and then in Europe targeting the
elder population segment. It is based on 2 main potential scenarios of
development: Go alone strategy thanks to the support of funds from banks
or a partnership with a Taiwanese ODM company, the latest being the
privileged one.
The whole idea of this new low cost phone is based on service providing
and not product providing:
- to the company itself, it will create the opportunity to enter in the
market and prepare a future platform product to be created or future
services.
- to ODM, it will provide a low cost, effective way to develop his brand
in Europe without damaging the relationship with its original customers.
- to Operators, it will accompany specific offers by providing additional
dedicated services or add value to customer.
- to final customer, it will provide a tool of communication for the first
time dedicated to the real need at an affordable price.
These benefits are the heart of this business plan while the financial goal
will only be to reach the break even.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0097933057 |
| Creators | 盧易, Jean Michel Louis Leopold |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0022 seconds