「群眾募資」為社會大眾透過小額資金的贊助，發揮群體集結的力量，支持個人
或組織使其目標或專案得以執行完成。隨著群眾募資平台的出現，加速了群眾募
資的發展，從國外知名的Kickstarter 到國內的Flyingv，這股募資的旋風一路席
捲了國內外傳統借貸生態。然而募資專案的成功因素也變成了一個重要的課題，
過去關於募資專案的文獻大多提到募資金額、募資更新次數等因素，較少著墨於
投資者對於募資產品的評論或口碑因素。因此本研究提出一個更廣泛的整合架構，
針對網路評論做情感分析作為影響募資專案成功的重要因素之一，並對
Kickstarter 上的專案，進行實證研究，結果發現口碑的數量及情感因素在不同類
別的專案中有不同的影響。在Game, Technology 和Design 類別對募資專案成功
有顯著的影響，但是在Music, Theater 和Dance 專案則沒有顯著影響。 / Abstract
Crowdfunding is definded as a process or activity that openly solicits a small amount
of money from a group of persons or orgnizations to make it success. The appearance
of crowdfunding platforms in recent years has accelerated the popularity of
crowdfunding. From Kickstarter to Flyingv, this Crowdfunding trend has changed
traditional borrowing ecology. However, not all crowdfunding projects are successful.
A substantial amount of proposed projects failed due to unable to raise the target
money. Therefore, it is interesting to investigate factors that may affect the success of
a fundraising project.
Previous literature has reported several success factors for crowdfunding, such as the
target amount, the number of updates, and so on. However, not many studies have
investigated the effect of project reviews in the past literature. It is clear that word of
mouth plays an important role in consumer decision, and it is reasonable to believe
that project reviews as a kind of word of mouth will have effect on investors’ decision.
Hence, this study adopts the sentiment analysis technique to analyze how the
sentiment of project reviews, along with other factors, may affect the eventual project
success. The data collected from the Kickstarter.com was used to evaluate our
research model. Our findings indicate that the number and sentiment of project
reviews did have impact on fundraising success, but only in certain categories such as
game, design and technology that seem to have objective evaluation criteria. Their
effect was not significant in categories such as music, theater, and dance in which
investors’ preference may be very subjective.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0102356035 |
| Creators | 林漢文 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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