Intellectual Property (IP) is considered a valuable asset for a company and the relevance of effective IP management has been intensely discussed in the literature. However, research gets scarce when the focus is on SMEs and startups. Scholars and experts appoint the lack of knowledge on IP as one of the main reasons for the underperformance of small firms in the matter. Several initiatives attempted to solve the lack of knoweldge on IP unsuccessfully. Meanwhile, Brazil is seeking improvement in competitiveness and increasing its efforts on innovation. The number of startups sontrongly increased in the last years. This work uses Design Science Research to develop an innovative artifact to improve IP literacy among Brazilian startups. Using the design process stated in the methodology, we analyzed existing IP literacy systems and concluded with design recommendation for future systems. Additionally, we surveyed Brazilian startups to understand how these companies manage their IP and how they access knowledge. Consequently, we developed the system based on the recommendation from initial studies and evaluated it with potential users and IP experts in Brazil. Finally, Brazilian startups used the learning system and improved their knowledge on IP by increasing their capabilities of designing strategies to improve the IP value.
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:32080 |
| Date | 01 November 2018 |
| Creators | Nogueira Viana, Julio Augusto |
| Contributors | Universität Leipzig |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/updatedVersion, doc-type:doctoralThesis, info:eu-repo/semantics/doctoralThesis, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
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