Muzaffer Bodur, Associate Professor of Marketing at Bogazici University, and Ugur Yavas, Professor of Marketing at East Tennessee State University, describe the results and implications of a study carried out in Istanbul, Turkey, to distinguish between two tourist market segments - those preferring to travel in groups organized by travel agencies, and those preferring to make their own arrangements. The findings indicate differences in age, economic status and travel motivation between the two segments. Marketing by the travel agencies could be targeted at the independent-minded sector so as to encourage them to make use of travel agency facilities.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-14206 |
| Date | 01 January 1988 |
| Creators | Bodur, Muzaffer, Yavas, Ugur |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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