Addresses the issue dealing with marketing technical innovations. A practical conceptual framework which offers a systematic approach to overcoming barriers related to the marketing of technical innovations is presented. The framework is currently being field tested in several organizations and comprises three parts. The first part (integration) addresses the open system organizational structure necessary to facilitate the successful marketing of technical innovation. The second part (investigation) addresses the formulation of systematic marketing efforts and strategies targeted at the the different entities in the customer's organization. The third part (implementation) outlines a practical implementation approach.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-14209 |
| Date | 01 September 1999 |
| Creators | Czuchry, Andrew J., Yasin, Mahmoud M. |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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