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Bank Image: Exposition and Illustration of Correspondence Analysis

Correspondence analysis is a data analysis technique for the graphical display of contingency tables and multivariate categorical data. Describes the technique and illustrates its application in assessing the images of banks. Discusses the implications of the empirical study.

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-14236
Date01 February 1996
CreatorsYavas, Ugur, Shemwell, Donald J.
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
SourceETSU Faculty Works

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