Fashion is a site of cultural production where issues of gender, identity and consumerism meet. While the rhetoric of the fashion industry often remains focused on innovation at the expense of women's lived experiences, independent fashion bloggers provide a necessary cultural critique of its practices. However, as the fashion industry pays more attention to bloggers in order to engage their growing readership, bloggers’ oppositional role has become more complicated. To explore the current context of these women’s writing in relation to a powerful economic industry, I analyze the role that ethos plays as a rhetorical concept and analyze how it is used by female bloggers who write about women’s fashion. In light of recent scholarship and of the current media landscape, bloggers’ use of ethos is important to their work even as it is complex and contradictory.
| Identifer | oai:union.ndltd.org:GEORGIA/oai:digitalarchive.gsu.edu:english_theses-1127 |
| Date | 16 April 2012 |
| Creators | Heffner, Melody C |
| Publisher | Digital Archive @ GSU |
| Source Sets | Georgia State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | English Theses |
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