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The effects of website personalization on user intention to return through cognitive beliefs and affective reactions

published_or_final_version / Business / Doctoral / Doctor of Philosophy

  1. 10.5353/th_b4175794
  2. b4175794
Date January 2009
CreatorsWang, Ying., 王莹.
ContributorsYen, BP
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Source SetsHong Kong University Theses
Detected LanguageEnglish
RightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License
RelationHKU Theses Online (HKUTO)

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