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Previous issue date: 2015-08-26 / The market growth of the creative economy and the arising of the international accounting standards that comes to clarify the goal of the financial statements that is the disclose of a Company fair value to its stakeholders. The study???s goal is to verify if in the financial statements of a Company inside the creative economy reflects its fair value regarding the records of the intangibles and competitive advantages. The study was made thru the analysis of the financial statement and the financial reports from years 2013 and 2014. In order to reach the goal of the study we performed contents analysis add to documentation analysis, with what try seeking in the contents of the financial statements and financial reports evidences of intangible assets and competitive advantages that are not record in CIA Hering financial statement. Performing all analytical procedures in the report`s contents trying to identify eleven (11) elements listed and elaborated from an theoretical research that eight (8) regard intangible and three (3) regard competitive advantages. It was found that from the eleven elements we seek, only six was found in one of the reports analyzed, therefore, five elements wasn???t find in both reports. The data collected are analyzed and described over this study. / Com o crescimento do mercado da economia criativa e com o advindo das normas internacionais de contabilidade, que veio elucidar que a representa????o do valor justo da companhia ?? o objetivo das demonstra????es financeiras elaboradas aos stakeholders. O objetivo deste estudo ?? verificar se o n??vel de divulga????o dos ativos intang??veis e os diferenciais competitivos nas demonstra????es financeiras de uma empresa da economia criativa refletem o seu valor justo, realizando uma an??lise das Demonstra????es Financeiras e os Relat??rios da Administra????o dos anos de 2013 e 2014. Para atingir este objetivo proposto, realizou-se um estudo baseado na t??cnica de an??lise documental combinado com a an??lise de conte??do, com os quais buscou identificar, no conte??do das demonstra????es financeiras e dos relat??rios da administra????o, evid??ncias de ativos intang??veis e diferenciais competitivos que n??o est??o registrados nas demonstra????es financeiras da CIA Hering. Tendo realizado a an??lise do conte??do desses relat??rios e buscando identificar 11 elementos, listados e elaborados a partir do levantamento te??rico, sendo estes, 8 referentes ?? intang??veis e 3 referentes ?? diferenciais competitivos. Foi constatado que, desses 11 elementos buscados, somente 6 foram encontrados em um dos relat??rios analisados ou em ambos, sendo assim, 5 desses elementos n??o foram encontrados em nenhum destes relat??rios. Os dados coletados s??o analisados e descritos no desenvolvimento deste estudo.
| Identifer | oai:union.ndltd.org:IBICT/oai:132.0.0.61:jspui/712 |
| Date | 26 August 2015 |
| Creators | NASCIMENTO, Douglas Bod?? do |
| Contributors | PEREIRA, Anisio Candido, OLIVEIRA, Antonio Benedito da Silva, PETERS, Marcos Reinaldo Severino |
| Publisher | FECAP, Mestrado em Ci??ncias Cont??beis., FECAP, Brasil, Funda????o Escola de Com??rcio ??lvares Penteado |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do FECAP, instname:Fundação Aramando Álvares Penteado, instacron:FAAP |
| Rights | http://creativecommons.org/licenses/by-nc-nd/4.0/, info:eu-repo/semantics/openAccess |
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