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Previous issue date: 2016-07-28 / Considering the speed with which the scenarios are now moving and the need for organizations to follow suit these scenarios, the objective of this study was to identify the influence of organizational communication in the change process in a Confessional institution of education. The study of communication and Organizational Change, had reference to the scholars of subjects. The methodology was qualitative, to get the results included the application of interviews, which were listed categories according to the repetition of themes and were also analyzed individually. The results indicate that communication should occupy a central space in the change process, through her objects are explained, the timing of implementation is analyzed and uncertainties are eased, it was found that a challenge will align organizational communication with the theory and the practice of school. / Considerando a velocidade com que os cen??rios est??o se movendo atualmente e a necessidade das organiza????es se adequarem para acompanhar esses cen??rios, o objetivo deste trabalho foi o de identificar a influ??ncia da comunica????o organizacional no processo de mudan??a em uma institui????o Confessional de Ensino. O estudo da comunica????o e da Mudan??a Organizacional, teve como refer??ncia os autores estudiosos dos assuntos. A metodologia utilizada foi a qualitativa, para chegar aos resultados contou com a aplica????o de entrevistas, das quais foram elencadas categorias de acordo com a repeti????o de temas e foram tamb??m analisadas individualmente. Os resultados apontam que a comunica????o deve ocupar um espa??o central nos processos de mudan??a, atrav??s dela os objetos s??o explicados, o momento de implementa????o ?? analisado e as incertezas s??o amenizadas, constatou-se que um desafio ser?? alinhar a comunica????o organizacional com a teoria e a pr??tica da escola.
| Identifer | oai:union.ndltd.org:IBICT/oai:bdtd.ucb.br:tede/2119 |
| Date | 28 July 2016 |
| Creators | Morais, Valdirene Barreto de |
| Contributors | Mariz, Ricardo Spindola |
| Publisher | Universidade Cat??lica de Bras??lia, Programa Strictu Sensu em Gest??o do Conhecimento e da Tecnologia da Informa????o, UCB, Brasil, Escola de Educa????o, Tecnologia e Comunica????o |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UCB, instname:Universidade Católica de Brasília, instacron:UCB |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 5133285541063040723, 500, 500, 600, 1182462564910641719, 3671711205811204509 |
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