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Previous issue date: 2011-05-26 / Just over 15 years ago many of the technologies that are now part of our life or began to appear, or even did not exist. We lived and did business without phones, or without electronic mail, and even more incredibly depending not on the Internet. The changes in this period were many and will surely continue to happen, leaving our generation on the 'old days.' This context, of course, also changed the day to day business - we live today in a business world much more complex than 15 years ago. Companies are now faced with a market with faster cycle times, a much more dynamic market, and in most cases also more competitive, especially if considering the competition from producers in distant countries that previously did not reach us. Over the years many companies have developed strategies widely supported by resources of the area of Information Technology as a means of achieving competitive advantage. In some cases these initiatives have served just to automate some of the organizational processes, comparing the efficiency of the company with some of its competitors, thus without generating advantage over the competition. In other cases these initiatives, in addition to improve the positioning of these companies in relation to certain performance criteria, could also leverage its product innovation and business processes. Throughout this paper we discuss various aspects of business that can influence the success of these initiatives, including integration with the business model and culture of the organization. This work also provides an initial proposal for the environmental review of Information Technology (IT) and business processes of a firm as valuable resources that are hard to be imitated by another organization, allowing the firm to establish and maintain a competitive advantage over the competition. This discussion will be based on the analysis of actual case studies, which show how certain organizational capabilities can influence the success of IT initiatives. Finally, the paper discusses also the result of IT investments when considering long time horizons, between 15 to 20 years. The proposal is to consider questions such as the maturity of technologies adopted and the maturity of established business models, and its possible impact over the years. This discussion is also supported by the analysis of selected case studies. / Ao longo dos anos muitas empresas elaboraram estratégias amplamente suportadas por recursos da área de Tecnologia de Informação como meios de obtenção de vantagem competitiva. Em certos casos estas iniciativas serviram tão somente para automatizar alguns dos processos organizacionais, equiparando a eficiência da empresa à de alguns de seus concorrentes, ou seja, sem gerar vantagem em relação à concorrência. Em outros casos estas iniciativas, além de melhorar o posicionamento destas empresas em relação a certos critérios de desempenho, conseguiram também alavancar inovação dos seus produtos e dos seus processos de negócios. Ao longo deste trabalho são discutidos alguns dos aspectos de negócios que influenciam no sucesso destas iniciativas, entre eles a integração com o modelo de negócios e a cultura da organização. Este trabalho traz uma proposta inicial de análise do ambiente de Tecnologia da Informação (TI) e dos processos de negócios de uma firma como recursos valiosos e de difícil imitação por outra organização, o que lhes permitiria estabelecer e manter vantagens competitivas em relação à concorrência. Esta discussão será embasada com a análise de casos de estudo reais, e que demonstram como determinadas capacidades organizacionais podem influenciar no sucesso das iniciativas de TI. Por fim, o trabalho discute também o resultado dos investimentos em TI quando considerados horizontes de tempo extensos, entre 15 a 20 anos. A proposta é a de considerar questões como a da maturidade das tecnologias adotadas e dos modelos de negócios estabelecidos, e seu eventual impacto ao longo dos anos. Esta discussão também é suportada pela análise dos estudos de casos selecionados.
| Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/8543 |
| Date | 26 May 2011 |
| Creators | Rostock, Fernando Luiz Pires |
| Contributors | Escolas::EAESP, Di Serio, Luiz Carlos |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
| Rights | info:eu-repo/semantics/openAccess |
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