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Previous issue date: 2013-04-08 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008,
2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical
analysis perspective , lies on the speech of social responsibility and the way like that is
employed in seeking for legitimacy and prestige within the neopentecostal brazilian
religious field, more specifically of the Universal Church of the Kingdom of God. The general
goal of this research is t reflect upon the speech on social responsibility and the rethoric of
selfpromotion of the Universal Church through the role of social actors in the making of his
her identities, materialized in the newspaper Folha Universal. In order to achieve that, we
have conjugated, in this research, social and discursive analysis. On the linguistic-discursive
approach, the research is based on the Critical Analysis of Discourse (ACD), specially in
Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to
investigate the language beyond the linguistic structures , that is, the discourse, social
practices in which it occurs and more ample structures. Theoretical assumptions were also
used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity
System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic
perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin
and White (2005). As we develop the argumentation on thesobre social role of religion in this
thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996,
1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of
concepts and categories coming from the field of communication and marketing on the
business social responsability and social marketing . In this area, we take as references the
contributions of Bueno (2003), Foss? and Sartoretto (2003) and Zenone (2006). The corpus of
the work is framed by news taken at the newspaper Folha Universal, in which are given the
social responsibility actions of the church . The timeframe used was on the editions of 2010
thru 2012. Results found at he analysis of the News lead to semantic features of Assessment
of Affection, Judgment and Appreciation, many times followed by Gradation, and the
Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for
the Universal Church and its agents and make up rethorical elements which provide structure
for the discourse of the Universal Church at the newspaper Folha Universal consisted of its
image (style) of social responsibility . Results show that the most frequente social actors of
the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors,
actresses, presenters), politicians and authorities, on the other hand, the population which was
helped by the Church social projects . The first group seems to be Always activated, however
the second one, most of the time rather passive. These are also represented by assimilation in
most of the occurrences, however the other ones by individualization and nomination
entitled by honorification, except for the volunteers that are represented either as an
individual, or as a group / Situada na Lingu?stica Aplicada (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008,
2009), esta tese, que se inscreve em uma abordagem qualitativo-interpretativista de
perspectiva analista critico, se debru?a sobre o discurso da responsabilidade social e a forma
como este ? empregado na busca por legitima??o e prest?gio dentro do campo religioso
neopentecostal brasileiro, mais especificamente da Igreja Universal do Reino de Deus. O
objetivo geral desta pesquisa ? refletir sobre o discurso da responsabilidade social e a ret?rica
da autopromo??o da Igreja Universal atrav?s do papel dos atores sociais na constru??o de
sua(s) identidade(s), materializados no jornal Folha Universal. Para isso, conjugamos, nesta
pesquisa, an?lises sociais e discursivas. Na faceta lingu?stico-discursiva, a pesquisa se baseou
na An?lise Cr?tica do Discurso (ACD), principalmente em Fairclough (2001, 2003, 2006),
uma proposta que fornece ferramentas te?rico-metodol?gicas para investigar a linguagem
al?m das estruturas lingu?sticas, ou seja, o discurso, as pr?ticas sociais nas quais ele ocorre e
as estruturas sociais mais amplas. Tamb?m foram utilizados pressupostos te?ricos da
Lingu?stica Sist?mico-Funcional (LSF), combinando categorias do Sistema de Transitividade
de Halliday (1994, 2004), das formas de representa??o de atores sociais na perspectiva s?ciosem?ntica
de van Leeuwen (1997, 2008) e do Sistema de Avaliatividade de Martin e White
(2005). Ao desenvolvermos a argumenta??o sobre a fun??o social da religi?o nesta tese,
servimo-nos de autores como Freston (1994), Oro (1997, 2003), Campos (1996, 1999),
Mariano (1999), Meneses (2008), entre outros. Utilizamos tamb?m uma s?rie de conceitos e
categorias advindas do campo da comunica??o e marketing sobre a responsabilidade social
empresarial e o marketing social. Nesta ?rea, tomamos como refer?ncias as contribui??es de
Bueno (2003), Foss? e Sartoretto (2003), Bonotto e Peruzzolo (2003) e Zenone (2006). O
corpus do trabalho ? constitu?do por not?cias veiculadas no jornal Folha Universal, nas quais
s?o noticiadas as a??es de responsabilidade social da igreja. O recorte temporal estabelecido
ficou sobre as edi??es dos anos de 2010 a 2012. Os resultados encontrados na an?lise das
not?cias sinalizam que os tra?os sem?nticos de Avaliatividade do tipo Afeto, Julgamento e
Aprecia??o, muitas vezes acompanhados de Grada??o, e a Atribui??o, um dos subsistemas do
Engajamento, evidenciam avalia??es positivas para a Igreja Universal e seus agentes e
constituem elementos ret?ricos estruturadores do discurso da Igreja Universal no jornal Folha
Universal constitutivos da sua imagem (estilo) de responsabilidade social. Os resultados
mostram que os atores sociais mais frequentes no discurso s?o, de um lado, a pr?pria Igreja
Universal e seus volunt?rios, os famosos (atores, atrizes, apresentadores), pol?ticos e
autoridades, e de outro, a popula??o assistida pelos projetos sociais da Igreja. O primeiro
grupo aparece sempre ativado, j? esse ?ltimo, na maioria das vezes, passivado. Estes tamb?m
s?o representados por assimila??o em boa parte das ocorr?ncias, j? aqueles por
individualiza??o e nomea??o titulada por honorifica??o, com exce??o dos volunt?rios que ora
s?o representados de forma individualizada, ora como grupo
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/16374 |
| Date | 08 April 2013 |
| Creators | Oliveira, Derli Machado de |
| Contributors | CPF:02918245453, http://lattes.cnpq.br/0743019098101887, Carvalho, Maria Le?nia Garcia Costa, CPF:57428956687, http://lattes.cnpq.br/6715427937592687, Silva, C?lia Maria Medeiros Barbosa da, CPF:35831286487, http://lattes.cnpq.br/4710381196001278, Campos, Sulemi Fabiano, CPF:58075259149, http://lattes.cnpq.br/4256675396235128, Costa, Marcos Antonio, CPF:21065853300, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798549T9, Pedrosa, Cleide Em?lia Faye |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Estudos da Linguagem, UFRN, BR, Lingu?stica Aplicada; Literatura Comparada |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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