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Previous issue date: 2013-03-26 / We analyze, in this work, an interface that refers to a broad context of the hybrid mobile technologies, where the body is located under a cyber-culture that constitutes connections, memories and interactions. The main goal of this research was to observe and analyzable the social connections between the bracelet Nike+ FuelBand and the community on the Facebook Nike+ FuelBand, using as methodological reference the symbolic interactionism, netnography and participant observation. Thus, there were identified the following concepts on the interfaces: connection networks an communication flow, memory, health (well being in social, physical and mental aspects), communication for health, mobile health (eHealth e mHealth) and the body as an interface for the hybrid technologies. As main sources, this research used the following authors: Andr? Lemos, Raquel Recuero, Manuel Castells, Henri Bergson, Gunther Eysenbach, Michel Foucault, David Le Breton and Michel Maffesoli. In this purpose, we analyzed and identified the dynamics starting from the connections created by the bracelet Nike+ FuelBand as a coupling to the body, as a way of sharing data and information about the health of each individual in the social network community. This research made the following propositions about the social connection in our object: there were analyzed issues about mediatization of the health that reveals the process of a health generation , that moves itself around a common purpose: the worship of the body and physical welfare; where the visibility of the body is the motivation for sharing the information. Also, there were observed the processes of engagement and creation of affective connections under the netnography and observant participation. We consider that the connections that were made between the hybrid technological apparatuses in different spaces and environments in the city establishes a new perspective for health communication, memory, body and the visibility of these informational flow on the internet social networks. / A interface observada e analisada, nesta pesquisa, refere-se ao contexto amplo das tecnologias h?bridas m?veis, com a inser??o do corpo na cibercultura, constituindo conex?es, mem?rias e intera??es. O objetivo deste trabalho foi observar e analisar as conex?es sociais entre a pulseira Nike+ FuelBand e a comunidade no Facebook Nike+ FuelBand, com aporte metodol?gico no interacionismo simb?lico, netnografia e observa??o participante. Assim, foram identificados conceitos nas interfaces: redes de conex?o e fluxos comunicacionais; mem?ria; sa?de (bem-estar social, f?sico e mental); comunica??o para sa?de, sa?de m?vel (eHealth e mHealth); e o corpo como interface para tecnologias h?bridas m?veis. Como principais fontes, esta pesquisa utilizou os autores Andr? Lemos, Raquel Recuero, Manuel Castells, Henri Bergson, Gunther Eysenbach, Michel Foucault, David Le Breton e Michel Maffesoli. Foram analisadas e identificadas as din?micas a partir das conex?es estabelecidas pela pulseira Nike+ FuelBand como um acoplamento ao corpo, como forma de compartilhamento de dados e informa??es referentes ? sa?de de cada indiv?duo na comunidade da Rede Social. Esta pesquisa produziu as proposi??es que seguem, diante das conex?es sociais da Nike+ FuelBand. Foram analisadas as quest?es da midiatiza??o da sa?de que desvela os processos da gera??o sa?de, a qual se movimenta em torno de um objetivo comum: a busca pelo culto ao corpo e bem-estar f?sico, tornando-se a visibilidade do corpo fonte para o compartilhamento. Foram observados processos de engajamento e constitui??o de conex?es afetivas, a partir da investiga??o netnogr?fica e observa??o participante. As conex?es constitu?das em diferentes espa?os e ambientes nas cidades entre dispositivos e aparatos tecnol?gicos h?bridos estabelecem uma nova perspectiva ? comunica??o para a sa?de, a mem?ria, o corpo e a visibilidade desses fluxos nas Redes Sociais na Internet.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4532 |
| Date | 26 March 2013 |
| Creators | Copetti, Luciele |
| Contributors | Pellanda, Eduardo Campos |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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