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Previous issue date: 2013-08-29 / Organizations are undergoing changes due to new demands regarding social
relationships while also seeking results not merely restricted to economic and
financial aspects. Changes are more encompassing, involving the human dimension
of communication, as a mediator of relationships in the organizational environment.
This calls for greater concern from the upper management of organizations in
strengthening the role of internal communication, within its range of spheres,
segments and visions, involving strategic alignment, integration and interaction. It
matters as it creates a perspective of media, the intensity and flow of communication,
both in the instrumental aspect and the human and strategic. The human dimension
requires special attention, which is not entirely acknowledged in organizations
(Kunsch, 2010). Effective management of internal communication in the human
dimension, based on conserving the solidity of relationships, implies in the effective
engagement of employees with the organization. The leading objective of this study
was to identify the engagement factors of people, considering the internal
relationship mediated by communication in organizations. As such, a social-type
study was developed, using an empirical base, involving the methodological
procedures of research-action in a large private organization, leader in its segment in
the southern region of Brazil. Based on the study, the following factors were
identified: internal communication processes that place value on human
relationships, leadership, organizational identification processes, performance
assessment and appreciation of people. Thus, there is a noted need to place greater
value on communication as a means of strengthening the engagement of people in
an organization as a base in its human relationships, especially through the role of its
leaders in the workplace. / As organiza??es est?o passando por mudan?as em virtude das novas
exig?ncias das rela??es sociais e por buscarem resultados n?o apenas econ?micos
e financeiros. As mudan?as s?o mais abrangentes, envolvendo a dimens?o humana
da comunica??o, como mediadora das rela??es no ambiente organizacional. Isso
demanda uma preocupa??o maior da alta administra??o das organiza??es em
fortalecer o papel da comunica??o interna, nas suas diversas esferas, segmentos e
vis?es, com alinhamento estrat?gico, integra??o e intera??o. Importa, pois,
dimensionar as m?dias, a intensidade e o fluxo da comunica??o, tanto no aspecto
instrumental como no estrat?gico e humano. A dimens?o humana requer aten??o
especial, que n?o ? t?o reconhecida nas organiza??es (Kunsch, 2010). A gest?o
eficaz da comunica??o interna na dimens?o humana, baseada em preservar a
solidez dos relacionamentos, implica o efetivo engajamento dos empregados com a
organiza??o. O principal objetivo deste estudo foi identificar fatores de engajamento
das pessoas, considerando-se o relacionamento interno mediado pela comunica??o
nas organiza??es. Para tanto, foi desenvolvida uma pesquisa do tipo social, com
base emp?rica, envolvendo os procedimentos metodol?gicos da pesquisa-a??o em
uma organiza??o privada de grande porte, l?der no seu segmento na regi?o sul do
Brasil. A partir do estudo realizado, foi poss?vel identificar como fatores: processos
de comunica??o interna que valorizem o relacionamento humano, lideran?as,
processos de identifica??o organizacional, avalia??o de desempenho e valoriza??o
das pessoas. Destaca-se assim, a necessidade de valorizar a comunica??o como
meio de potencializar o engajamento das pessoas em uma organiza??o como base
nos seus relacionamentos humanos, especialmente, atrav?s do papel de suas
lideran?as no ambiente de trabalho.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4548 |
| Date | 29 August 2013 |
| Creators | Bem, J?lio C?sar de |
| Contributors | Moura, Cl?udia Peixoto de |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | Portuguese |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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