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Previous issue date: 2013-01-25 / This work proposes to understand how is the fashion consumption by the popular groups, since these individuals come to enjoy easy access to information, and consumer credit. The general objective this study is to perceive that forms these individuals are fashion consuming - how to manipulate the fashion codes, if the choices of clothing are or are not linked to the social context as they are inserted, maneuvers that are evidenced in these social practices, in sum, what it see through the appropriations given to the fashion consumption in this social group. The survey was constructed from the ethnographic method, and participative observation as its main instrument. Also, are used pictures of who live, collected on their personal pages on the Facebook site, intending to exemplify and demonstrate their practices. Thus, putting fashion as consumption practices, and from it, was thought about a process of style constructing and also individualization / O presente trabalho busca perceber como se d? o consumo de moda por parte dos grupos populares, uma vez que esses indiv?duos passam a desfrutar facilmente do acesso ? informa??o, ao consumo e ao cr?dito. O objetivo geral desta pesquisa ? perceber de que formas estes indiv?duos v?m consumindo moda como manipulam os c?digos da moda, se as escolhas das vestimentas est?o ou n?o atreladas ao contexto social em que s?o inseridos, que manobras sociais s?o evidenciadas nestas pr?ticas, em suma, o que se pode enxergar atrav?s das apropria??es dadas ao consumo de moda nesse grupo social. A pesquisa foi constru?da a partir do m?todo etnogr?fico, tendo a observa??o participante como seu instrumento principal. Tamb?m, s?o utilizadas fotografias das moradoras, arrecadadas em suas p?ginas pessoais no site Facebook, na inten??o de exemplificar e demonstrar o campo. Assim, colocando a moda como uma pr?tica de consumo, e, a partir dela, coube pensar sobre um processo de constru??o de estilo e, tamb?m, de individualiza??o.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4731 |
| Date | 25 January 2013 |
| Creators | Appel, Polyanna Brand?o |
| Contributors | M?ller, L?cia Helena Alves |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Ci?ncias Sociais, PUCRS, BR, Faculdade de Filosofia e Ci?ncias Humanas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -7367027085764623952, 500, 600, 1531447313960029988 |
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