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Ser vaidoso na medida: estudo da relaÃÃo entre as prÃticas corporais estÃticas e as masculinidades dos clientes dos SalÃes de beleza Presidente e D FlÃvio. / The right amount of vanity: a study of the relation between practices of body aesthetics and the masculinities of customers at the hair salons Presidente and DâFlÃvio.

CoordenaÃÃo de AperfeÃoamento de Pessoal de NÃvel Superior / This Masterâs thesis, entitled âThe right amount of vanity: a study of the relation between practices of body aesthetics and the masculinities of customers at the hair salons Presidente and DâFlÃvioâ, refers to the theme of masculine vanity in the city of Fortaleza, Brazil. The aim of this research is to understand the connection between the practices of body aesthetics carried out by eleven customers in the hair salon Presidente, located downtown, and the salon for menâs haircuts DâFlÃvio, in Aldeota neighborhood, and their masculinities, considering the bodyâs relevance in these constructions. In their quest for good looks, customers acquire habits and forge a relation between body, masculinity and sociability. The methodological approach of the research therefore deals with body practices, addressing the body as a discourse (COURTINE, 2013) that is set through techniques of the body (MAUSS, 2003), which lead to adaptations in regards to three aspects: the sociological, the psychological and the biological. However, in spite of the frequency in which interlocutors repeat these practices, they reaffirm they have âthe right amount of vanityâ, arguing they care about the appearance of their body aesthetics because of work, aging, health, hygiene or because of womenâs demands, thus giving purpose to their actions rather than plain âvanity for vanityâ. According to them, âthe right amount of vanityâ means a position between negligence and exaggeration with appearance, which are perceived as negative attitudes since negligence is prejudicial in proximity, contact and trust in both social and intimate relations, whereas exaggeration is connected to futility, destruction of the self and trespassing the âboundariesâ of masculinity. The research, therefore, approaches the importance given to care with good looks and appearance in contemporary society in relation to the native belief of âthe right amount of vanityâ, also including the question of hegemonic masculinity (KIMMEL, 1998) as a reference.

Identiferoai:union.ndltd.org:IBICT/oai:www.teses.ufc.br:11136
Date18 May 2016
CreatorsGabriela Vieira RebouÃas
ContributorsAndrÃa Borges LeÃo, Rosendo Freitas de Amorim, Antonio Cristian Saraiva Paiva
PublisherUniversidade Federal do CearÃ, Programa de PÃs-GraduaÃÃo em Sociologia, UFC, BR
Source SetsIBICT Brazilian ETDs
LanguagePortuguese
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis
Formatapplication/pdf
Sourcereponame:Biblioteca Digital de Teses e Dissertações da UFC, instname:Universidade Federal do Ceará, instacron:UFC
Rightsinfo:eu-repo/semantics/openAccess

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