Master of Agribusiness / Department of Agricultural Economics / Major Professor Not Listed / This thesis was written as a business plan for the purpose of securing funds for a
new micro distillery.
Wheat State Distilling is an artisan distillery, manufacturing and selling premium
hand-crafted spirits from the regions finest ingredients. I plan to distill premium vodka,
whisky, bourbon, rum, gin and liqueurs as well as a luxury line of reserve products.
Kansas established a micro-distillery license in July 2012 that opens up the market to this
new type of business. The micro-distillery trend is growing across the U.S. and I plan to
establish myself as a key player in the region. I will be entering the market early in the
industry’s life cycle when consumer interest and demand are high.
The proposed location in Wichita Kansas takes advantage of the largest city in
Kansas with a metro area population of 630,721 in 2011. The location has visible signage
from Interstate 135. The distillery will offer tours and a tasting room. We are able to give
customers free samples and sell cocktails to induce purchase. We will use direct sales as
well as restaurant and liquor store sales thru distributors.
I will be marketing my premium products to upper-middle class and wealthy
consumers. My extensive product line will allow marketing to a wide age range and to
both sexes. We will focus on online and social media as well as distributor incentives and
in-store promotions. Participation in local and regional events for sampling and advertising
will increases brand awareness.
Analysis of monthly production levels of each of the proposed product has been
completed to maximize profits considering time and equipment constraints, cost of inputs
and sale price. Regression analysis has been completed examining many factors that
contribute to the selling price of micro distilled spirits.
Financial models for years one through ten with risk analysis are included. If I
reach my sales goals of 25,000 cases per year by year five, which is equal to my closest
competition, High Plains Distilling, there is a potential for $548,500 or more per year in
profit.
I am seeking a loan for $300,000.
| Identifer | oai:union.ndltd.org:KSU/oai:krex.k-state.edu:2097/35043 |
| Date | January 1900 |
| Creators | Bahre, David |
| Publisher | Kansas State University |
| Source Sets | K-State Research Exchange |
| Language | en_US |
| Detected Language | English |
| Type | Thesis |
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