This research examines consumer preferences for certification of select
credence attributes by different certifying agents. Over two separate study periods,
groups of Edmonton consumers participated in sessions comprised of three
components a real choice experiment, a stated preference exercise and a survey
designed to elicit willingness to pay for select credence attributes of eggs,
certification of those attributes and establish attitudes and beliefs that may affect
preferences. Results indicate that consumer shopping habits, overall trust levels and
certain demographic characteristics influence the preference for an attribute as well
as the preference for certification of that attribute. Survey respondents prefer
certified to uncertified eggs and government is the preferred certifier. Pasteurized
eggs gained the most from certification. Furthermore, an assessment of respondent
knowledge about current certification practices indicates that certification schemes
be accompanied by an adequate education campaign.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:AEU.10048/633 |
| Date | 11 1900 |
| Creators | Romanowska, Patrycja Ewelina |
| Contributors | Goddard, Ellen (Rural Economy), Adamowicz, Vic (Rural Economy), Renema, Rob (Agricultural Food and Nutritional Science) |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 5072302 bytes, application/pdf |
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