Plain packaging can arguably reduce the appeal of cigarette packages and deter people from smoking. In this study, a 1 (brand type) X 4 (levels of plain packages) betweensubject
design was utilized. The method used was an internet survey. 220 adult smokers
and non-smokers from Halifax Regional Municipality (HRM) rated packages in terms of
their brand imagery characteristics and answered a single multiple choice question to test
their recall of the health warning on their package. According to the results of a
MANOVA test and a bivariate logistic regression test of perception attributes, the
association between plainer packages and the participants’ ratings for some attributes
were significant, and ranged from slightly moderate to moderate strength levels of
associations. Health warnings recall and plainer packages were also significantly and
moderately associated. These associations provide a compelling argument for the need
for plain packaging policies as a deterrent for smoking.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:NSHD.ca#10222/14243 |
| Date | 15 August 2011 |
| Creators | Al-hamdani, Mohammed |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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