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Being Manly Men: Conveying Masculinity Through Eating Behaviour

Males were given false feedback that they scored low, high, or no feedback (control group) on masculinity and given a “masculine” food (meat pizza), a “feminine” food (vegetarian pizza), or the choice between the two to eat. An interaction between masculinity condition and food condition was found when the “feminine” food condition and the Control group were removed, such that low-masculine participants given meat pizza ate a small amount, as did high-masculine participants given a choice. High-masculine participants given meat pizza ate a large amount of food as did low-masculine participants given a choice. In certain situations males want to appear masculine and therefore eat a larger amount of food, or want to appear attractive on other dimensions and therefore eat a smaller amount of food.

Identiferoai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:OTU.1807/18819
Date15 February 2010
CreatorsLipschitz, Lisa Jodi
ContributorsHerman, C. Peter
Source SetsLibrary and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada
Languageen_ca
Detected LanguageEnglish
TypeThesis

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