The success of on-line review websites has led to an overwhelming number of on-line consumer reviews. These reviews have become an important tool for consumers when making a decision to purchase a product. This growth has led to the need for applications that enable this information to be presented in a way that is meaningful. These applications often rely on domain specific semantic lexicons which are both expensive and time consuming to make.
The following thesis proposes an unsupervised approach for product aspect discovery in on-line consumer reviews. We apply a two step hierarchical clustering process in which we first cluster based on the semantic similarity of the contexts of terms and then on the similarity of the hypernyms of the cluster members. The method also includes a process for assigning class labels to each of the clusters. Finally an experiment showing how the proposed methods can be used to measure aspect based sentiment is performed.
The methods proposed in this thesis are evaluated on a set of 157,865 reviews from a major commercial website and found that the two-step clustering process increases cluster F-scores over a single round of clustering. Finally, the proposed methods are compared to a state of the art topic modelling approach by Titov and McDonald (2008).
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:OWTU.10012/8411 |
| Date | 18 March 2104 |
| Creators | Suleman, Kaheer |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
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