This thesis evaluates how industrial product firms screen new product ideas. Its aims are to investigate: (1) the evaluative dimensions used when assessing proposals, (2) how these criteria relate to screening decisions and (3) how new product environments--market, product and firm--affect this decision model. / A two stage research approach involved: (1) the establishment of new product screening attributes relevant to industrial product firms and (2) a reassessment by managers of recently screened new product ideas (accepts and rejects) in terms of these attributes. / Managers' new product screening decisions supported the hypothesized decision model. Nine of the eleven composite dimensions characterizing new industrial products, were key determinants in explaining screening decisions. These dimensions were further classified according to: (1) four basic criteria categories, (2) the basic risk/return investment model and (3) the screening role played by each. Moreover, the project environment, particularly its market, had a significant influence on the screening model. The results have implications for developing operationally more effective screening approaches.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.68695 |
| Date | January 1983 |
| Creators | De Brentani, Ulrike. |
| Publisher | McGill University |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Format | application/pdf |
| Coverage | Doctor of Philosophy (Faculty of Management.) |
| Rights | All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated. |
| Relation | alephsysno: 000158009, proquestno: AAINK64444, Theses scanned by UMI/ProQuest. |
Page generated in 0.0025 seconds