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An experimental investigation of the differential effectiveness of comparative versus noncomparative advertising /

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Identiferoai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.72841
Date January 1986
CreatorsDröge, Cornelia.
PublisherMcGill University
Source SetsLibrary and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada
LanguageEnglish
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation
Formatapplication/pdf
CoverageDoctor of Philosophy (Faculty of Management.)
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
Relationalephsysno: 000417796, proquestno: AAINL34467, Theses scanned by UMI/ProQuest.

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