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The Myth of Charismatic Leadership and Rhetoric of Crypto-Charismatic Membership

This study will analyze the relationship between myth and the fantasy rhetoric of charismatic leadership by employing Fantasy Theme Analysis to examine the pervasive discourses invoking this enduring folk belief. Fantasies of the Charismatic Superhero are explored within the popular leadership treatises of successful management gurus and in our popular culture entertainments. The rhetorical visions of Stephen Coveys Principle-Centered Leadership, Jim Collins Level 5 Leadership, and Manz and Sims' SuperLeadership are examined for their displacement of charismatic leadership in favor of the empowered crypto-charisma of self-leading memberships. Findings suggest empowerment rhetorics, like the rhetorical visions championed by many populist gurus, bear striking similarities to the fantasy script of charisma and tacitly champion mythic culturetypes that are variations on known routinizations of charismatic leadership: the Ubermensch Prophet, the Messianic Prince, the Servant Superhero, or Technocratic Superteams.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-01272004-085638
Date27 January 2004
CreatorsTreat, Shaun Robert
ContributorsChristine DiStefano, Joshua Gunn, Laura Sells, Andrew King, Michael Bowman
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-01272004-085638/
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