The study of sport fandom is undertaken in a variety of disciplines, including but not limited to communication, psychology, sociology, economics, marketing and business. These investigations are significant because of the ubiquitous presence of sport fandom in world culture and its interdisciplinary adaptability in academia. To date however, there has not been a consistent conceptual or operational definition of sport fandom and related factors such as spectatorship, involvement and identification. Consequently, this lack of cohesiveness has serious ramifications, including lack of comparability in results and an inability to generate consistent evidence of the validity and reliability of the various self-report measures developed and utilized. This investigation aims to contribute to the stability of the sport communication field by applying previously refined scales (Keaton & Gearhart, 2013) and contributing to their validity portfolios through comparison with a variety of cognitive, behavioral, and physiological measures of team fandom. This endeavor will have multiple effects, namely the development of more consistent and empirically supported operational constructs of sport fandom, recognition of sport fandoms antecedents and effects, and further understanding the role of communication in this process. In service of these goals, current sport literature is reviewed, followed by an overview of theoretical foundations. Afterwards, theoretical connections between these constructs are posited. Next, the methods, procedures and manipulation checks are detailed, followed by methods triangulation and hypothesis assessment. Finally, relevant theoretical considerations are discussed.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-03082013-140923 |
| Date | 25 March 2013 |
| Creators | Keaton, Shaughan Alan |
| Contributors | Honeycutt, James, Bodie, Graham, Garand, James, Dennis Landin |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-03082013-140923/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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