This study is about creating an online presence for a chamber ensemble. The study takes recommendations from notable books on music entrepreneurship, articles written for classical musicians on the importance of online content for musicians, and articles from select music industry websites. The author compares and combines these recommendations with interviews from members of seven different professional chamber ensembles, and the online presence of seventeen professional chamber ensembles that are based in the United States. The purpose of this study is to introduce to newly formed chamber ensembles how current chamber ensembles are using online media, what content is being presented online, and how to create the most common content. The study organizes the collected advice from resources and interviews, as compared with the studied ensembles, to conclude with recommendations for the most common content being used online.
The study determines the most commonly used online platforms, and how they are being used. Included in this study is the use, organization and content of: Websites; Facebook; Twitter; Instagram; and YouTube. The author then goes into detail about how to create the content for these different platforms. Detailed studies are included for: organizing and choosing content for websites; collecting information and writing an ensemble biography; the attributes of a professional ensemble photo; working with a professional photographer; the different kinds of audio and video recordings and how to create these recordings; and working with a sound engineer.
The author chose to specifically focus on classical music chamber ensembles due to the absence of documentation focused specifically on this group of musicians. The studied documentation primarily focuses these discussions as they apply to solo musicians, or musicians in the pop/rock/indie music genre. The author has taken the recommendations from these different genres of music and determined how they can relate specifically to classical chamber ensembles. Through this study, the author has determined the best practices and recommendations for chamber musicians on what is needed to start their online profiles.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04052017-111102 |
| Date | 27 April 2017 |
| Creators | Gilmore, Arisia Amalie |
| Contributors | Orgel, Seth, Sosnowsky, Kristin, Talley, Damon, Vaidyanathan, Ramachandran |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-04052017-111102/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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