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An Analysis of Femininity: How Popular Female Characters In the Media Portray Contemporary Womanhood

The impact of the media on adolescent girls has received greater theoretical, legal and societal focus over the last few decades. Several studies link the development of womens gendered identities, healthy sexual activity and self-efficacy to how the media portray women. Restrictive or unrealistic themes of womanhood or femininity in the media can impact a young girls social construction of identity and provide limited examples of what it means to be a woman in todays society. This study qualitatively examines femininity in contemporary media by analyzingvia textual analysis and focus groupshow popular female characters embody, portray and promote different conceptualizations of femininity. Do these characters portray more traditional styles of femininity? Or do they embrace the gains of Third Wave feminism and promote more contemporary versions of femininity? Results suggest a shift toward contemporary femininity, but also reveal lingering stereotypes in a characters emotional and cultural behaviors.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04092013-114158
Date15 April 2013
CreatorsRoussell, Stephanie Ortego
ContributorsSong, Felicia, Lundy, Lisa, Broussard, Jinx
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-04092013-114158/
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