The purpose of this study was to examine the use and determine the preferred method of
social media among 4-H alumni in Louisiana. Based on a review of literature, communicating
with youth through social media has become a major trend and necessity, especially among 4-H
Youth Development and Cooperative Extension Service professionals. The Zammit Social
Media Questionnaire, a 24-item instrument that includes multiple choice, multiple answer, open-ended,
ranking, and Likert scale questions, was developed and administered online to 161
Louisiana 4-H alumni who received the 2011 Louisiana 4-H Senior Honor Cord and provided
usable e-mails. The final response count was 32, representing a 19.9% response rate.
The overall preferred method of social media among Louisiana 4-H alumni was
Facebook and text messaging. A majority of 4-H alumni use their smart phones or personal
computers to utilize social media. Some of the primary reasons that 4-H alumni use social media
are to communicate friends, view photographs, and become updated with current events. Less
than 13% of surveyed 4-H alumni use blogs, less than 7% use Google Circles or discussion
boards, and less than 4% use Flickr. Overall, 100% of surveyed 4-H alumni use some form of
social media.
Majority of the respondents were Caucasian, females, lived in rural areas, and have
completed or are enrolled in a 4-year college program. They participated in 4-H for 9 years and
were not a member of a parish 4-H Junior Leadership Club.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04242012-142932 |
| Date | 01 May 2012 |
| Creators | Zammit, Kali Boudreaux |
| Contributors | Machtmes, Krisanna, Fox, Janet, Johnson, Earl |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-04242012-142932/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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