This dissertation addresses three important price judgments: price fairness, price magnitude, and price expectation. Developed over three chapters, the main objective of this research is to determine underlying differences in these three price judgments. These differences are based on conceptualizing price fairness as a combination of affective and cognitive components, whereas price magnitude and price expectation reflect different cognitive aspects of price judgment. Chapter 1 provides a literature review and identifies several research questions related to these three price judgments; Chapters 2 and 3 provide testable hypotheses and conduct three pretests and two experiments to test the hypotheses. Using structural equation modeling and repeated measures ANOVA, the interrelationships, the antecedents, and the consequences of these price judgments are described and analyzed. Chapter 2 examines the effects of focal price, locus of control, judgment environment, and judgment/intent order on price fairness, price magnitude, price expectation, and purchase intent. Chapter 3 examines the effects of focal price, judgment environment, mood, and processing fluency on the three price judgments and their subsequent effects on purchase intent and anger.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-07052010-160819 |
| Date | 07 July 2010 |
| Creators | Bhowmick, Sandeep |
| Contributors | Niedrich, Ronald W., Weathers, Peter Daniel, Burns, Alvin Clarence, Guidry, Julie Anna, Sarangi, Sudipta, Hinson, Roger A. |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-07052010-160819/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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