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The Role of Motives and Decision Rules in Restaurant Tipping

The goal of this research is to address critical deficiencies in our understanding on how bill size, service quality, motives, and decision rules affect tipping behavior. This research uses social norm and equity theories to define the role of motives and decision rules used in determining tipping behavior. Additionally, it provides further evidence of other operant motives and decision rules through qualitative analysis. A conceptual framework and operational model are developed and empirically tested.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-11092015-151412
Date15 December 2015
CreatorsHiler, Jacob Lee
ContributorsPapesh, Megan H., Kuo, Andrew, Whitman, Daniel S., Niedrich, Ronald W., Folse, Judith Anne Garretson
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-11092015-151412/
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