Advertising avoidance on video website :Studying stimulus manipulation and gender effects / Studying stimulus manipulation and gender effects

Description

University of Macau / Faculty of Social Sciences. / Department of Communication

Links & Downloads

1. http://umaclib3.umac.mo/record=b3952589

Tags

Internet advertising

Gender identity in advertising

Additional Fields

Identifer	oai:union.ndltd.org:MACAU/oai:libdigital.umac.mo:b3952589
Date	January 2018
Creators	Yan, Xing Yu
Publisher	University of Macau
Source Sets	University of Macau
Language	English
Detected Language	English
Type	UM_THESES