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Using Cognitive Maps For Modeling Project Success

In order to evaluate a project as successful or not, initially, the questions of &ldquo / what are
the factors affecting the success&rdquo / and &ldquo / according to whom and which criteria should
the success be measured&rdquo / should be answered. Both the factors and their influences
vary depending on a project&rsquo / s specific characteristics, different environmental factors
affecting it, and different parties involved. These factors are not independent of each
other and the interrelationship between them should be investigated as a whole in
order to model the project success. Moreover, parties involved in a project usually
have different objectives and the performance indicators used to measure project
success differ according to company priorities, preferences and attitudes. Thus, there
exists a need to develop a project success model that contains the interrelationships
between factors such as risks, decisions, and strategies, project success criteria,
objectives and the relations of the factors with the objectives. A cognitive map (CM) is a strong visual tool to reflect the beliefs and knowledge of
people about a situation or domain, identifying the causes, effects and the relations
between them. This qualitative technique being enhanced by quantifiable properties
makes it appropriate to be utilized to model the project success.
As a result, the objective of this study is to demonstrate the application of CMs as a
powerful tool for modeling project success. It is hypothesized that CMs can be
effectively used to model the factors affecting success of a construction project, to
reflect the interrelations between project success factors, to demonstrate the different
objectives of parties involved in a project and show how the project success can be
defined differently, by different parties. This technique is applied to a real
construction project realized in Turkey. CMs of two consortium contractors and
client organization involved in the project are constructed and the differences
between the perceptions of three parties are revealed by content and structural
analyses. Finally, the benefits and shortcomings of using CMs for modeling project
success are discussed by referring to case study findings.

Identiferoai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/12608545/index.pdf
Date01 July 2007
CreatorsAtasoy, Guzide
ContributorsDikmen Toker, Irem
PublisherMETU
Source SetsMiddle East Technical Univ.
LanguageEnglish
Detected LanguageEnglish
TypeM.S. Thesis
Formattext/pdf
RightsTo liberate the content for public access

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