The aim of this study is to find out the reasons of progressive obsolescence and product non-use in small kitchen appliances and to examine the relation between the consumer&rsquo / s pre-purchase expectations and post-purchase experiences with these products to understand the deficiencies of kitchen appliances which cause consumer to stop using them. The reasons of progressive obsolescence and product non-use might be informative for further studies on this subject.
Throughout the study, the general issues of need, want, purchase motivations, pre-purchase consumer expectations and post-purchase experience, satisfaction/dissatisfaction were discussed through the literature survey. Progressive obsolescence and product non-use were analysed both through literature survey and a field study which was conducted as in-depth-interviews among kitchen appliance users. It has been seen that progressive obsolescence and product non-use is mostly affected by usability of products, by the changing needs and changing life style and by the emerging of new technologies.
| Identifer | oai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/12611850/index.pdf |
| Date | 01 April 2010 |
| Creators | Orsel Imir, Isik |
| Contributors | Asatekin, Mehmet |
| Publisher | METU |
| Source Sets | Middle East Technical Univ. |
| Language | English |
| Detected Language | English |
| Type | M.S. Thesis |
| Format | text/pdf |
| Rights | To liberate the content for public access |
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