The aim of this thesis is to search for the best way to allocate revenues gathered from a group of products in a household supplies company. In so doing, it purports to determine the price which brings customer perception and organizational benefit to equilibrium. To compare alternatives of revenue allocation methods, data obtained for a main product and its variants from a household company will be analyzed in an organized manner. Three ways of product bundling (pure bundling, mixed bundling, unbundling) is discussed as a framework for underlying different detailed aspects. In the end, pricing and promotional policies of the company is critically evaluated and simultaneous strategy changes are suggested.
| Identifer | oai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/12614640/index.pdf |
| Date | 01 July 2012 |
| Creators | Ersoz, Keriman Hande |
| Contributors | Simga Mugan, F. N. Can |
| Publisher | METU |
| Source Sets | Middle East Technical Univ. |
| Language | English |
| Detected Language | English |
| Type | M.B.A. Thesis |
| Format | text/pdf |
| Rights | To liberate the content for public access |
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