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Web Market Analysis: Static, Dynamic And Content Evaluation

Importance of web services increases as the technology improves and the need for the challenging e-commerce strategies increases. This thesis focuses on web market analysis of web sites by evaluating from the perspectives of static, dynamic and content. Firstly, web site evaluation methods and web analytic tools are introduced. Then evaluation methodology is described from three perspectives. Finally, results obtained from the evaluation of 113 web sites are presented as well as their correlations.

Identiferoai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/12614694/index.pdf
Date01 September 2012
CreatorsErdal, Feride
ContributorsArifoglu, Ali
PublisherMETU
Source SetsMiddle East Technical Univ.
LanguageEnglish
Detected LanguageEnglish
TypeM.S. Thesis
Formattext/pdf
RightsAccess forbidden for 1 year

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