Mass customization is promoted in manufacturing industry as a way to satisfy individual customer requirements in a flexible, efficient and cost effective way. However, mass customization within the specific sector of &lsquo / electronic consumer goods&rsquo / is relatively underdeveloped, whilst the contributions of industrial designers to mass customization remain quite unclear. This research redresses both of these issues, elaborating on the possibilities of mass-customization in the electronic consumer goods sector, and explaining how industrial designers can take a central role in implementation. Chapter 2 contains a literature review on key terms related to mass customization. A portfolio of mass customization case studies, from both within and outside electronic consumer goods, are presented and analyzed in Chapter 3, which also reports on a new classification system to define six discrete customization types. User needs research methods, including IDEO methods, are reviewed in Chapter 4 to determine those methods most applicable for use in the pilot (Chapter 5) and main (Chapter 7) &lsquo / research through design&rsquo / customization projects. The pilot project, conducted with METU industrial design undergraduates, explored opportunities and barriers for mass customization of electronic consumer goods / the main project, carried out by the Vestel ID Team under the SAN-TEZ scheme, resulted in a new mass customized all-in-one (AIO) PC for Vestel Electronics. In Chapter 6, results of interviews with Vestel staff are presented, uncovering the current situation within Vestel Electronics for implementing mass customization. Chapter 8 contains the research conclusions, including discussion of a proposed design-based mass customization design and development procedure.
| Identifer | oai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/12615705/index.pdf |
| Date | 01 January 2013 |
| Creators | Kaygin Sel, Sultan |
| Contributors | Pedgley, Owain Francis |
| Publisher | METU |
| Source Sets | Middle East Technical Univ. |
| Language | English |
| Detected Language | English |
| Type | Ph.D. Thesis |
| Format | text/pdf |
| Rights | To liberate the content for public access |
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