Thesis (B.S.)--Massachusetts Institute of Technology, School of Industrial Management, 1960. / MIT copy bound with: The relative retention by the public of cartoon versus live, factual television advertising / by Arthur David Krulik [1960] / Includes bibliographical references (leaves [22]-[23]). / by Richard E. Monahan. / B.S.
| Identifer | oai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/115812 |
| Date | January 1960 |
| Creators | Monahan, Richard E. (Richard Edward) |
| Contributors | C. Harry Schrieber., Massachusetts Institute of Technology. School of Industrial Management |
| Publisher | Massachusetts Institute of Technology |
| Source Sets | M.I.T. Theses and Dissertation |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 21, [2] leaves, application/pdf |
| Rights | MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission., http://dspace.mit.edu/handle/1721.1/7582 |
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