Thesis (B.S.)--Massachusetts Institute of Technology, School of Industrial Management, 1961. / MIT copy bound with: A study of correlation between media which influence consumers and personal characteristics of the consumer / by Leonard Irving Hess [1961] / Includes bibliographical references. / by Arthur A. Katz. / B.S.
| Identifer | oai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/60744 |
| Date | January 1961 |
| Creators | Katz, Arthur A. (Arthur Allen) |
| Contributors | Tom Lodahl., Massachusetts Institute of Technology. School of Industrial Management |
| Publisher | Massachusetts Institute of Technology |
| Source Sets | M.I.T. Theses and Dissertation |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 76 leaves, application/pdf |
| Rights | M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission., http://dspace.mit.edu/handle/1721.1/7582 |
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