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THE MEANING OF MARKETS: HOW THE DOMESTIC FAIR TRADE ASSOCIATION UNDERSTANDS CREATING SOCIAL CHANGE USING MARKET INITIATIVES

Agriculture in North America has tended toward consolidation and industrialization in the past century. Responding to the narrowing of market advantage for small-scale organic farmers and the plight of farm workers, as well as to both the failures and potentials of international fair trade and organic initiatives, members of the nascent Domestic Fair Trade Association (DFTA) seek to insert social justice into the North American food system using a market-based initiative mediated by independent that conform to stringent criteria. This study examines the meaning of fair trade in a North American context; the challenges facing domestic fair trade initiatives, and the ways the DFTA confronts them; and the ways those involved with the DFTA intend to move ahead with a domestic fair trade initiative. I argue that through a strong collaborative approach both structurally and in its vision for a transformed food system, the DFTA may bring a new and productive element to the discussion of alternative agro-food initiatives in North America. Central to DFTA members understanding of their goals is the formation of a coalition representing all the stakeholders in the food system, the creation of alternative economic models which embody social justice, the education and empowerment of the consumer as a political actor, and the role of policy in a complete transformation of the food system.

Identiferoai:union.ndltd.org:MONTANA/oai:etd.lib.umt.edu:etd-01192010-141828
Date03 February 2010
CreatorsThorn, Emily Elizabeth
ContributorsNeva Hassanein, Daniel Spencer, Laurie Yung
PublisherThe University of Montana
Source SetsUniversity of Montana Missoula
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.umt.edu/theses/available/etd-01192010-141828/
Rightsunrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to University of Montana or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.

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