<p><P>The Internet has undergone a tremendous evolution during the past five years. Since 1995, consumer-catalog websites have not only come into being, but have become important business and consumer tools. Despite the upsurge and importance of these websites, it is difficult to find freely available tools that help website developers make important decisions regarding the content of these websites.</P><P> In this pilot study, I analyze a small sample of websites to compare the features of high-ranked and low-ranked consumer-catalog websites. The purpose of this research is twofold: to determine whether it is possible to pinpoint which features are exhibited by high-ranked and low-ranked websites and to present a tool that could simplify making decisions about certain content-related features.</P><P> I found that there are, indeed, differences between the content-related features of high-ranked and low-ranked websites. Some features are found more often in high-ranked websites than in low-ranked websites: longer, reader-based product descriptions; humor; certain types of company-related information (investor, staff, and employment information); consistent page design; consistent navigational patterns; sound; specific types of peripheral documents; alternate-language formats; sales incentives (discounts, bestsellers, advertising space, affiliate programs, and gift certificates). Following is a list of the features that are found more often in low-ranked websites than in high-ranked websites: product descriptions that are brief and jargon-laden; inconsistent page design; splash screens; inconsistent navigational patterns; fewer instances of peripheral documents and alternate-language formats than high-ranked sites; and fewer instances of sales incentives than high-ranked sites (discounts, bestsellers, and free product giveaways). I also found that it likely would be possible to develop the sort of tool described above. Implications for further research are also discussed.</P><P>
| Identifer | oai:union.ndltd.org:NCSU/oai:NCSU:etd-19990512-232613 |
| Date | 13 May 1999 |
| Creators | Helo, Julia Esperanza |
| Contributors | Stan Dicks, David Covington, Brad Mehlenbacher |
| Publisher | NCSU |
| Source Sets | North Carolina State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://www.lib.ncsu.edu/theses/available/etd-19990512-232613 |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to NC State University or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
Page generated in 0.0024 seconds