Along with the enormous impacts resulted from the change of National health insurance policy, there has been a great influence on health-care seeking behaviors of people, thus leading to a extensively vigorous competition and challenge for management spreading among health-care industries. Therefore updated management concept, assuring health-care quality, rising standard of health-care and realization of ideals of perpetual service-providing are desperately required for all hospitals. Also for hospital marketing, to ascertain the customers need, to establish relationships with customers, to set an effective marketing-strategy to satisfy customers need and to match the assessment of customers response with improvements are necessary. Marketing is not only for external customers but also for internal ones (intra-hospital customers). In this study we aim to promote nuclear medicine through understanding colleagues need, providing decent service and to lead intra-department health-care marketing activities to hospital-wide ones by way of education and elevating service quality. Conclusively, despite an insignificant achievement quantitatively, the qualitative analysis reveals we could facilitate our colleagues understanding nuclear medicine practice by utilization of E-trsnsmission, detailed flowchart, and mobile educational service.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0117107-133650 |
| Date | 17 January 2007 |
| Creators | Tseng, Pi-yun |
| Contributors | none, none, none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0117107-133650 |
| Rights | not_available, Copyright information available at source archive |
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