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MNC's Subsidiary Initiative in China : Dynamic Capability Perspective - The Case of New Energy Industry

China has been heavily investing in new energy. With the Chinese government encouragement as well as huge demand from domestic, a lot of MNCs set up subsidiaries in China to enter Chinese market. The new energy industry in China is under rapid and prosperous development. This study adopts qualitative approach, through interviewing with three new energy companies as well as secondary data collection to understand in such changing environment, how MNC¡¦s subsidiary in China can manage the dynamics and build up capability to achieve initiative is the objective this study attempt to understand. The findings show that under different strategies, exploitation and exploration, of developing dynamic capability in China, there will be corresponding HR, R&D, and marketing practices in subsidiary. And these practices will lead to different result of subsidiary initiatives - local and global initiative.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0117111-030220
Date17 January 2011
CreatorsChang, Yu-Hsuan
ContributorsMing-Chu Yu, Bih-Shiaw Jaw, Yu-Ping Wang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0117111-030220
Rightsnot_available, Copyright information available at source archive

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