The issue of preventive health policy has become increasingly important topic. A point worth emphasizing here for the managers, market scholars, or policy makers is that whether the health policy would change the consumer behavior. For considerable efforts to encouraging consumer taking the physical examination, here, marketing signaling and costumers perceived trust might be considered as marketing strategies in this dissertation.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0123109-135847 |
| Date | 23 January 2009 |
| Creators | Yang, Szuchi |
| Contributors | S. C. Huang, J. Y. Huang, Y. P. Lin, H. Y. Lo, C. C. Wu, H. M. Liang, C. T. Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0123109-135847 |
| Rights | not_available, Copyright information available at source archive |
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