It would possibly face a great challenge under the framework of WTO (World Trade Organization), our domestic agri-market should be impacted by the opening up international market. Our farmers are habituated for the payment and protection policies by the government for a long time, so that the market competence is rather poor. Therefore, after joining WTO, as the international market opens up, the direct payment and set-aside premium would only palliative the short term problem. With the shortage of the exchequer, the deficiency could reveal. And the basic and essential trend of the future agricultural changeover pattern is to consider how to establish a competitive and distinctive operating prototype for our agriculture for the long-term solution.
This research takes the important agricultural area of Koahsiung County in southern Taiwan as an example. The main topic of this research focuses on the production of the tropical fruit for the specialized agricultural products. Step by step aiming at internal advantage, disadvantage and external possibility, and threats. And examine the organizational environment for the research by collecting of documents and references, interviewing with related personnel and further having questionnaire from academics, experiment units, agricultural administration personnel, farmers¡¦ union (farmers¡¦ association), production-line & sales farmers.
According to the result of the questionnaire, we have the following conclusion: 1: Overall evaluation (Tropical Fruit) found the following conclusion: (1) Top four tropical fruits that are considered to be most competitive in southern Taiwan, the first is Wax-apple, the second is Jin-Huang Mango, the third is Guava and the forth is Lychee with over 50% identification. (2) The less competitive is Longan at ninth position (14.2%) with the less identification percentage. 2: We have the following conclusion after analyzing each characters of SWOT on its identification level: (1) For the Strength we found (S) that the weather condition in southern Taiwan is beneficial local tropical fruit planting and has more confident in technological and quality aspects. (2) For the Weakness (W) we found that that having high labor cost, lacking marketing personnel, petty farmland, and aging population are becoming growing burden. (3) In the Opportunity (O) we found that by establishing quality brand, diversifying operation and strategic alliance, referring the experience from member nations, create business possibility for weekend holiday as to change the operating style and method for strategic direction. (4) In The Threats (T) we found that under the pressure of being threatened with foreign low cost, abundance and diverse agriculture products by developed member countries in WTO, and production circle and nature condition etc. are also to be concerned in order to break through for the strategic direction decision.
To sum up, this research hope to bring out and present a correct strategic direction with eight concrete policy and ten advisement for the agricultural policy department to follow the right direction to suit the agriculture operation style for both government related agricultural governing body and farmer to face and challenge the coming impact for our agricultural development after joining WTO.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0127103-095948 |
| Date | 27 January 2003 |
| Creators | Tsai, Ting-Huai |
| Contributors | Chaur-Tzuhn Chen, Chun-Ying Cho, Ming-Seng Wang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0127103-095948 |
| Rights | withheld, Copyright information available at source archive |
Page generated in 0.0023 seconds