The development of online game in Taiwan is matured and there are also many derived products about it. The total output value of online game industry is still growing at present and the growing rate is at about 8.5% in 2010. There are still many issues worthy to be discussed at the same time.
First of all, this research classified the virtual products of online game. Secondly, by analyzing the documents about network externality, the research discussed the effect that those products could influence online game players. Next, with the game model which constructed in the research, the interaction of ¡§paid-player¡¨, ¡§free player¡¨ and ¡§potential player¡¨ were discussed. Finally, the research also analyzed the consumer behavior under different situation of network externality and gave some pricing reference for online game firms.
There is the conclusion of the research. To maximum the profit, the online game firms must set higher price for those virtual products which may have negative effects compared to those products which do not have negative effects.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0127110-175507 |
| Date | 27 January 2010 |
| Creators | Kao, Kuo-Shu |
| Contributors | Min-Hsin Huang, Wu Chi Cheng, Chin-Tarn Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0127110-175507 |
| Rights | not_available, Copyright information available at source archive |
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