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A Study on Using Balanced Scorecard as A Strategy Management Tool to Create Synergy--A Case of Banking Industry

This study conducts a case study and aims to investigate how a Financial Holding Corporation used balance scorecard to build its performance measurement system on the headquarter¡¦s viewpoint. And this study also investigate how the case company used balance scorecard to maximize its synergies when facing such a complicated organization structure and management environment.
The study finds that, due to the accordance of the organization, the integration of internal resources, and the focus of the strategy, the cash management products has increased at the growth rate of 30¢H-40¢H in these five years. And the service to integrate Taiwanese businesses in different countries has increased at the growth rate of 70¢H-80¢H in these five years. In terms of unqualified effects, the case company has excellent performances in the perspectives of the procedure, the cost, the benefit, the management, the system and the synergy.
The major results regarding why this case company could successfully implement balance scorecard to create enterprise-derived values are summarized as follows:1¡BThe key success factors and key performance indexes are closely combined¡F2¡BThe strategy of this organization is focused¡F3¡BThe quantity of these performance measurement indexes is adequate.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0128108-234646
Date28 January 2008
CreatorsChen, Yu-ting
ContributorsYeun-Wen Chang, Ruey-Dang Chang, Chi-Jen Wang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0128108-234646
Rightsnot_available, Copyright information available at source archive

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