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A Study of the Channel Relationship between 3M and Sales Channels in the Business Enterprise Market ¡V A case of B Home Furnishing and DIY Store

Abstract
In recent years, the domestic market has suffered shrinking domestic demands resulting from the long term poor economy. In this year, this is particularly prominent that every segment of the retail industry has rather reserved or pessimistic expectations of the economic growth for the next few years. When the performance of business enterprises and channels can no longer grow with economic growth, only through the research and implementation of successful marketing activities and channel strategies can there be an opportunity for another performance peak.
In addition to developing strong capabilities in marketing planning, information application, market development, market analysis and retail management, good channel relationship and research are the most important factors of success. This study investigates the relationships between the series of activities conducted by business enterprises and channel management, and their interrelationship. It aims to provide business enterprises some decision reference in marketing and management strategy.
The results of the study indicate that brand image, product, promotion pricing and service strategy have significant and positive relationship with relation marketing of the channel.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0130107-170452
Date30 January 2007
CreatorsHsieh, Hsi-Yang
ContributorsTai-Hwa Chow, Hueime Liang, Pei-Hwa Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130107-170452
Rightsnot_available, Copyright information available at source archive

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