Past studies often discussed competition strategies in terms of SWOT analysis for establishing development strategies or in terms of game theory for drawing up short-term Co-opetition strategies. Yet, none of them can reveal the cause-and-effect phenomenon of information system integration companies that develop resources for performing contracts and the Co-opetition strategy at tendering period according to the condition of organizational resources; also, the companies improve knowledge and resources that will affect the tender game and the operation strategy. Hence, from a broader view, the enterprise competition strategies were discussed at ordinary and tender periods through case study of an information system integration company for department stores to investigate the Co-opetition model.
From the history of the target company, this study analyzed the intended strategy at ordinary times and the emergent strategy for tendering, and investigated how enterprises accomplish strategic goals by means of resource leverage. Findings indicated that enterprises ¡§develop¡¨ the required resources according to the SWOT analysis and ¡§make full use¡¨ of existing resources to win the tender according to the PARTS analysis; and ¡§resource maintenance¡¨ affects the strategy and opportunity in subsequent games. The application of resource leverage in the above three arguments was also investigated. Furthermore, the ¡§synergy¡¨ of organizational resource development can affects the subsequent strategies and operations. Finally, a Co-opetition model for companies of information system integration is proposed as a reference model for Co-opetition strategy analysis.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0202105-195730 |
| Date | 02 February 2005 |
| Creators | Shen, Kuo-kai |
| Contributors | Te-min Chang, Ming-Shang Huang, Hsin-hui Lin, Fen-hui Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0202105-195730 |
| Rights | campus_withheld, Copyright information available at source archive |
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