Media is taken as one of ¡§ideological state apparatuses¡¨ which reproduces and delivers dominant ideologies, and audience always internalize these dominant ideologies and take them for granted. Talk-show program is one kind of television genre, its gender ideology is constructed by daily conversion. In addition, inviting normal people to attend talk-show programs is becoming a trend; it makes ideologies closer to reality, and not easy to be found. Aim to understand how gender ideologies work in talk-show program, this study uses Taiwanese talk-show program ¡§University¡¨ as an example, analyzing 22 texts of ¡§University¡¨ by textual analysis. Besides, the other main purpose of this research is to understand the progress of production, so the researcher interviewed a producer and four guests of ¡§University¡¨ to have clearer concept about production.
This study found that there are many topics about gender issue in ¡§University¡¨, and most of them focus on woman. Analyzing these texts, the results show that gender stereotype and patriarchal concepts are usually delivered when talking about gender traits, and in this program, they always narrow down diverse viewpoints about gender with binary opposition. In addition, discussing about love, they not only maintain traditional gender order -¡§men are strong, and women are weak¡¨ and ¡§men are superior, and women are inferior¡¨, but also use hegemony of heterosexuality to oppress women with romantic love, and exclude homosexual. In this way, women will become inferior and subordinate to men. Finally, when talking about appearance and dressing, it¡¦s full of mainstreaming values in ¡§University¡¨, and these values make women to be an object which is gazed and desired by men. Thus, under kinds of pressures of beauty myth, women keep disciplining themselves, and they are used as a product for selling advertisement. These situations make women become victims of beauty in the end.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0202110-113414 |
| Date | 02 February 2010 |
| Creators | Lin, Chao-Chun |
| Contributors | Chih-Hsien Chen, Feng -Yuan Kuo, Chung- Hsiang Kuang, Ping Shaw |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0202110-113414 |
| Rights | withheld, Copyright information available at source archive |
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