Customer satisfaction surveys are found everywhere, ranging from a simple on-line reservation service up to highly sophisticated procurement projects, which demonstrates the business entities nowadays position customer service in a decisive role to the operation. On the other hand, training is a popular approach to achieve consistent service quality and advanced customer satisfaction. This case study examines from practical aspects the training effectiveness of a four-year customer service program by analyzing the development of the case company¡¦s annual customer satisfaction rating.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0203108-075531 |
| Date | 03 February 2008 |
| Creators | Luca, Tzu-nan |
| Contributors | I-Heng Chen, Chin-Kang Jen, Shyh-Jer Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0203108-075531 |
| Rights | not_available, Copyright information available at source archive |
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